Howdy Pardners...
President Wayne “The Duke” welcomed all and reminded us “Is it Beneficial to all Concerned?” – quite pertinent to shopping and today’s speaker. The Duke then reminded us that...
23 Oct National TV Talk Show Host Birthday in honour of Johnny Carson, and
24 Oct World End Polio Day – wear your red T shirt tomorrow!
Directors' Reports and Member Announcements
Wayne D : Still need a President for next year – No President – no club! Please see him after meeting if interested.
Ian K : Membership committee meeting after breakfast; Vocational visit to Narrogin this week for OffTraq. Eno and Astrid already there
Gorby : Visit to Government House 5th November. Names needed to submit and ID on the day. 19 starters so far, lunch at “The Lucky Shag” afterwards. Gorby & Sana becoming Host family for RYE student Felipe. Help requested with activities for him please.
Diana G : Walking for RFDS this weekend, please join her 6:30AM. Saturday - Dome Café Deep Water Point. Sunday - Mr Walker Mend St Jetty.
Stan Perron Award – Tiffany Kwong
Congratulations to Tiffany Kwong, Diana and Eugene’s daughter. This award is presented by Scarborough Rotary Club to a deserving Year 12 student at a Government High School which is linked to Rotary.Tiffany had been the President of the Rossmoyne SHS Interact Club.
The Stan Perron Award goes to a student who makes a significant contribution to the school community service and who emulates the elements of Rotary’s Four Way Test.
Guest Speaker : Natasha Atkinson, CEO Fremantle Markets
Growing up on a farm in Western Australia’s Wheatbelt, Natasha Atkinson (middle) developed an early appreciation for hard work, community and the importance of supporting local businesses.
Today, Natasha is the Chief Executive Officer of Fremantle Markets, one of Western Australia’s most iconic tourism destinations, where she combines her passion for people,
entrepreneurship and creating vibrant community spaces.
Her entrepreneurial interests extend back to the Wheatbelt, where she owns and operates
Wheatbelt Luxury Escapes, a boutique accommodation business in York. She is also Chairperson of York Racing Inc., where she is passionate about revitalising Australia's first provincial racecourse and building its future as a destination for racing, tourism and community events.
Natasha is also Vice Chair of the Fremantle Chamber of Commerce and a Board Member of Destination Perth.
Throughout her career, Natasha has been driven by a belief in the power of fresh ideas, collaboration and community spirit to create opportunities and bring places to life.
Natasha attributes a rural upbringing with establishing a “fix what you break” problem-solving mentality and shaping her leadership approach. Her first “management” role on the family farm was an emu that wouldn’t sit and establishing a zoo-keeper checklist
Managing Café Moka in Merredin, at age 24, highlighted the difference between theoretical business ownership and execution, underscoring the necessity of pre-agreed exit clauses in partnerships. Initial rejection for the Fremantle Markets CEO role allowed her to build expertise in Adelaide, at the Mount Claremont Farmers Market, positioning her strongly when the opportunity resurfaced.
Developing Wheatbelt Luxury Escapes in York (with her “city-boy” husband) has been a dream come true. Chairing the York Racecourse reflects her commitment to regional storytelling, multi-purpose community spaces, and securing funding through Destination Perth.
Natasha outlined the history of
Fremantle Markets from its 1897 construction through its 1970s disrepair, its 1975 reopening under tender by John Murdoch and Wayne Donaldson, the current leasehold relationship with the City of Fremantle, and the eight-year campaign to secure a 20-year lease extension.On her role as CEO, Natasha reflected markets must maintain a distinct, unambiguous identity (e.g., arts, swap meet, or farmers market) driven by passionate leadership to thrive over failed generic models.
Administrative burdens of safety, electrical tagging, and risk compliance across hundreds of transient vendors are managed efficiently using CRM workflows and an AI assistant named “Lexi.”
The success of Fremantle Markets belongs to the operating business and tenant community, distinct from the physical historic shell leased from the council.
Lessons learned from her experiences:
- be prepared to have a go,
- learn from your mistakes,
- setbacks can often take you somewhere better,
- people and relationships matter,
- success doesn’t always look like you expect.
Fines
- Wayne D For getting it right…
- Anyone who remembers UN launched in 1946
- Any iPod owner or GPS user
- Joy her shirt was too LOUD!
- All those who are fans of Snow Leopard Day/Johnny Carson Day/Crocs Day/horror movies/“Dumbo” movie watchers/cricketers/Freo Market shoppers/Global Champagne Day
Winner of Heads and Tails
David Rowell’s sister Christine grabbed the grog - and well deserved after coming all the way from the Southern Highlands NSW to sample a good drop!
Attendance
31 attendees in all, including guest speaker Natasha Atkinson and visitor Christine.





















